Calvin Klein

de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception

There is a new Clavin Klein ad with Zoe Saldana - the most annoying piece of dribble in weeks.  I guess it's meant to be sexy.  Who does CK expect to buy this product? Men or Women.  A woman pissing off women will not entice them to buy!  So here we have a woman in her underwear rolling around on the floor speaking about how strong she is and what she did when she was a kid and what she likes and then she takes off her bra and turns her back.  Ummm - so what? I don't get it - don't want to buy and what's more women I know hate the ad too.