What are those ingredients listed on shampoo bottles?
Infact, in all beauty products the chemical contents are hardly beneficial. The authors of No More Dirty Looks share that their investigation kicked off when they got Brazilian blowouts. The rave trend creates sleek straightened hair that lasts 2 months - their eyes watered and throats burned, they flinched not when handed protective goggles and 2 hours later their hair was immaculately straightened, pretty and stinky. Unable to shampoo for 48 hours, time gave way to convenient chic and faded stink until their shiny hair lost its shine and decimated ends with brittle flyaways crowned their heads.
Siobhan O'Connor and Alexandra Sprunt found an article on a woman who died from those noxious fumes and discovered the beauty treatment was not keratin but formaldehyde. A Pandora's box of disturbing discovery unfurled. A known carcinogen in a beauty product was no rogue company taking advantage of feminine vanity in a regulated industry - only 11% of ingredients are tested for safety. Sadly these products do nothing to improve quality, health and feel of our hair or skin but wreak havoc that make us look worse.
Brand trust built for years have taken our money to spend on big buck marketing campaigns and affirm their bottom line by chucking cheap fillers for ingredients on the manufacturing side. They do so because they can.
Our skin admits up to 60% of what we put on it. Transdermal absorbtion. Wash, plump, moisture, nourish, shine, buff, soften, bronze and play. The industry plays up the one or two natural ingredients and leaves the foes in the shadows including on the very bottles. The cosmetic industry self regulates with inadequate checks and balances and allow widespread use of questionable substances. US laws have remained unchanged since 1938. The typical evil brew - unchecked business, massive profits and outdated laws.
The truth about your beauty products and the ultimate guide to safe and clean cosmetcs is the message of this book. These ladies have lived the lie and embraced truth and their skin and hair tell the tale.
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