de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception
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Political correctness was a long way off for the advertising salesmen of Madison Avenue when they successfully pitched the brand campaigns of that era.
The genuine adverts at thw link from the 1960s were breathtakingly unconcerned with sexism as they appealed to men's macho side, using images of subservient women as a way to flog everything from crinkle-free trousers to questionably-patterned ties.
The popularity of hit series Mad Men, due to return for its fifth season, has kept many hooked on an era when drinks were strong, suits sharp...and women kept firmly in their place.
Read more: http://www.dailymail.co.uk/news/article-2119086/Show-s-man-s-world--American-adverts-Mad-Men-era.html#ixzz1pzNmPPP4
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