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Tuesday, January 15, 2013

The Swinging Sixties

de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception

Before the age of online annonymity gave millions the option to enjoy their desires under a cloak of secrecy - seekers of proclivity had to be braver to find like-minded individuals.

A series of side-splitting men's personal ads from the 1960s reveal desperate gents in search of sexy company to spice up their illicit lives.

Newspaper ads included hilarious lines such as - 'fed up at home. Need wider range, seeks women and couples to 45 any status'.
 

Men's ad from the 1960s
Men's ad from the 1960s
Don't be shy: A straight-laced bachelor seeks 'companionship and enjoyment', and, while a transvestite is looking for something a little more expansive with his ad for 'dominant women'

Easy rider? This fine gentleman is looking to impress with promises of his equestrian talent
Easy rider? This fine gentleman is looking to impress with promises of his equestrian talent

Men's ads from the 1960s
Men's ads from the 1960s
Full swing ahead: Two gentlemen who are keen to broaden their horizons in the culture of swinging

With the sexual revolution in full swing, the ads suggest attitudes towards alternative sexual practices were becoming more liberal during the 1960s.
 
The contraceptive pill had just been invented and treatments for sexually transmitted diseases were becoming more effective.

Some studies found that couples who partner-swap are happier in their relationships than those who do not.

Men's ads from the 1960s
Men's ads from the 1960s
Eager to please: A young man is excited by the idea of a swingers club, left, while another feels the need to point out that he is 'discreet and stable'

Men's personal ads from the 1960s
Men's ads from the 1960s
Call me maybe? A young black man insists he is 'very nicely built', while an older gentleman leaves a cryptic poem.
Men's ads from the 1960s
Men's ads from the 1960s
Lonely hearts: A 55-year-old, left, does his best to tick all the boxes while, a man is forthright about his predicament
Men's ads from the 1960s
Men's ads from the 1960s
Would like to meet: A man is honest about his lack of experience, while another goes for the sophisticated approach instead.
 

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