Quotation marks
Also called "inverted commas," quotation marks set off dialogue, quoted material, titles of short works, and definitions by demarcating of a section of text: "Toto, I've a feeling we're not in Kansas anymore," said Dorothy, as she opened the door. Before mechanized printing, quotations were indicated by identifying the speaker or using a different typeface, like italics. At the time single quotation marks indicated a pithy comment or quip. By the 1740s, mechanical printing had taken off and printers adopted quotation marks to indicate speech.
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