The £100m Downton gold rush: From jigsaws to roses, stores cash in with more souvenirs than episodes
Tie-in products as diverse as jewellery, board games, Christmas decorations, wines, playing cards and roses are set to be sold in high street stores. John Lewis will begin stocking 37 items of Downton Abbey jewellery next week, including silver Edwardian Fleur drop earrings and a gold Belle Epoch scallop collar necklace. Meanwhile, Marks & Spencer hopes to cash in on Downton’s success with a range of beauty products emblazoned with quotes from the show, such as a soap with the slogan ‘I’d expect no less’ and a lipstick with the line: ‘Now stop talking and kiss me before I get cross.’
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