The Sexist 50s

de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception

With messages that would make a chauvinist proud, a collection of advertisements from the 1950s feature women excitedly conducting domesticated tasks and lovingly caring for their husbands.

The dated marketing material show outrageous scenes of chauvinism with husbands scolding wives for not keeping up with domestic duties, as is the Chase & Sanborn coffee ad when a man appears to spank his wife for not purchasing the best quality grounds available. Other ads for household appliances target wives to assist them in doing work in the home and kitchen and a promise to her husband that the gifts of  household goods will fulfill every woman's wish. Others show the emotionally fragile and vulnerable young wives in need of the strong and solid comfort of their husbands. In detailed copy to publicize a Lysol feminine hygiene product there is shocking marital advice to guide women.The collection of sexist advertisements was compiled on the Business Pundit website.

Role playing: In this ad for Chase & Sandborn coffee, a man pretends to spank a woman who dared prepare coffee that's not fresh

Doormat: In this ad for Dacron Leggs, the polyester wool pant brand, a man stands on an animal print rug and rests his foot on a woman's head, superimposed on the rug

Needy: In this ad for Schlitz beer, this husband takes a gentler approach and comforts his young wife, who has a breakdown after burning his dinner

Roles: In marketing the Kenwood food processor, the company announces the woman's role is in the kitchen and the neatly groomed woman lovingly obliges her husband

Domestic: Hoover markets their vacuum cleaner as a woman's delight and Dormeyer appliances are also seen as the ideal Christmas gift for a wife

Unapologetic chauvinism: In a blatant stroke of the male ego, Drummond clothing manufacture portrays male superiority and even says women are only useful indoors

A woman's work: This medicine promises to get the woman back in working order around the house

Marriage counselor: In this ad for a Lysol feminine hygiene product, the company offers marital advice and encourages the woman to keep in mind how her emotions and decisions impact her husband