Total Pageviews

Thursday, July 18, 2013

Palace Amusement

de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception

PALACE AMUSEMENT CO. (1921) LTD.
Audley Moraise, Managing Director
CINEMA SHOWS AND ENTERTAINMENTS
Head Office: Gaiety Bldg.,
East Queen Street, Kingston

This photograph was taken in 1946 showing Carib Cinema. The building to the left of Carib is the Cross Roads Post Office. Looking straight down Slipe Road is a tram car of the Jamaica Public Service. Notice the electrical cables overhead that supplied electrical power to the tram cars. This photograph may have been taken on the median of Old Hope Road and Half-Way Tree Road.

The Palace Amusement Company (1921) Limited was formed by Audley Morais, and operated as a Private Company prior to 1921 (silent movie days). He re-formed the company and offered shares to the public in 1921.

Over the years the Company operated Movies, Rose Gardens, and Palace Cinemas. Gaiety and Majestic was subsequently acquired, Odeon (Mandeville) was leased, and other cinemas ( urban and rural) were built. It operated cinemas and distributed films to many of the independent cinemas that existed in Jamaica and Cayman.

In 1938, Cinema Company of Jamaica Limited built the Carib, in competition to Palace.
In 1947, J. Arthur Rank, from the United Kingdom, bought control in Palace Amusement Company. The Rank Organisation bought out Cinema Company of Jamaica Ltd. owner of the Carib. J. Arthur Rank closed the Movies and built Odeon in Mandeville in 1951, and Odeon in Half Way Tree in 1952.

In l949, Russell Graham built the Tropical Cinema Company, and used it as a centerpiece of the competition that he mounted for the movie audience against Palace.

In 1962, Russgram Investments Limited - a Company owned by Russell Graham - bought the controlling interest in Palace Amusement Company from J. Arthur Rank, and Douglas Graham was appointed Managing Director. The new regime purchased the Majestic Cinema on Spanish Town Road, built the Harbour View Drive In as a partly owned subsidiary, and took control of Tropical Cinema Company, which was a 2-cinema company - Tropical and Rialto.

In 1989, Russell Graham sold his Russgram Investments Company to Douglas Graham, who still has ownership of it.
(Source: Palace Amusement)

Susan UC Collection
 

No comments: