de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception
It's safe to say that if this advertisement was produced in today's
society, there would be outrage at a small baby
drinking soda! One cringes at the fact that a popular
soda brand, 7Up, once used babies as a marketing tool in order to boost
their sales. Boasting that you have the youngest customers in the
business when your product is detrimental to health
is seriously uncool... Vintage Ads...
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