25 Nike Ads That Shaped The Brand's History

de bene esse: literally, of well-being, morally acceptable but subject to future validation or exception

Last week, Nike celebrated the 25th anniversary of its ingenious "Just Do It" advertising campaign with a 90-second commercial voiced by Bradley Cooper, inviting viewers to step into the arena with sports stars ranging from LeBron James to Serena Williams.

We looked at the past two-and-a-half decades of the advertising agency Wieden+Kennedy's work to find the Nike ads that shaped the brand's history.

Click here to start with the very first »